Overview
Facebook and some other social media platforms offer a tracking service to allow you to track the activity on your website that results from an advertisement or page on the social network. This is achieved by placing "Pixel" code on your portal pages to allow facebook to track the activity on your site once a visitor leaves the social network pages.
Adding Pixel Code to Pages
The actual adding of pixel code to your composite based Gnosis portal pages should only be attempted by someone familiar with editing HTML on web pages and in the Composite CMS system used on the Gnosis Portal Site. Instructions for adding the Pixel code to pages is provided by the social media platform setup pages.
Differentiating Contribution Landing Pages
If you have multiple donation pages on your Gnosis portal site, these will generally all end up on a single thank you page which prevents Pixel solutions from tracking the actual donation page used to complete the gift. To achieve this, you need to identify the source page that posted to the one thank you page after each gift.
You can achieve this by adding an "ID" to the "Success Page" for each donation page as follows:
- Edit each of the donation pages and switch to the "Controls" content.
- Edit the Connect4Connector control on the page
- Click on the edit content icon for the "Success Page" entry on the property edits page - this will make the text box next to it editable.
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Replace the content of the text box with the "Thank You" URL (/Portal/Donate/ThankYou) plus an identifier to show which page was used to get to the thank you page as shown in the examples below:
/Portal/Donate/ThankYou?id=MainPage -or- /Portal/Donate/ThankYou?id=EOYAppeal
When completed, press OK to close the properties dialog and then Save & Publish" on the page. This should allow the pixel code to accurately report on different source pages for your traffic.
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